Overland Expo & Proud Source Water Launch the Infinite Bottle Project
Overland Expo & Proud Source Water.
The Overland Expo has shown their commitment to sustainability by partnering with Proud Source Water to not only provide the most sustainably bottled and packaged spring water on site, diverting 10,000 plastic water bottles from the landfill, but also to activate the Infinite Bottle Project.
Through this activation, strategically placed aluminum-specific collection bins, signage, and super sacks have been placed throughout the event with the goal of collecting used aluminum cans and bottles, which will then be recycled and made into a new product. By focusing on destination, not diversion, the Infinite Bottle Project aims to create a circular economy and reduce waste by keeping products and materials in use.
Proud Source Water truly is Water Done Different™, making a positive impact through a fundamentally different approach to water: caring for our planet, our communities, and our health all at the same time.